Case Study
Consumer Packaged Goods
Ready to Drink Beverages
Type of Research:
Market Assessment and Taste Test (Focus Groups).
Target:
Latinx consumers.
Objective:
Explore reaction to product, identify best target segments and maximize taste profile.
Insights:
Provided insights into key requisites for acceptance of non-homemade products.
Outcome:
Identified areas of improvement in color, texture and presentation for marketing and product development teams.