Political & Issue Advocacy
Our Political and Issue Advocacy capabilities:
Creative Development and Production
- Television commercial production
- Radio Ad production
- Digital content creation
- Cross-Platform campaign development
- Performance tracking and analytics across TV, radio, and digital channels
Message Development and Message Testing
- Message development workshops
- Creative concept testing
- Copy testing surveys
- Message recall studies
- Message effectiveness tracking
Strategic Communications Planning and Execution
- Communication strategy workshops
- Stakeholder engagement surveys
- Media consumption analysis
- Brand messaging audits
- Communication effectiveness monitoring
Qualitative Market Research
- Focus group moderation and analysis
- In-depth One-on-One interviews
- Listening tour design and execution
- Ethnographic research and observation studies
- Qualitative data interpretation and insight generation
Media Consulting
- Media strategy development
- Audience analysis and segmentation
- Media buying and planning assistance
- Content strategy for different platforms
- Performance tracking and optimization
Expertise in Key States
Arizona
- Stanton for Congress 2022 (DCCC IE)
- Kelly for Senate 2022 (DSCC IE)
- Kelly for Senate 2020
- Barber for Congress 2014 (DCCC IE)
New Mexico
- Vasquez for Congress 2022 (DCCC IE)
- Torres Small for Congress 2020-2018 (DCCC IE)
Texas
- Cuellar for Congress 2022 (DCCC IE)
- Kulkarni for Congress 2020 (DCCC IE)
- Ortiz Jones for Congress 2020 (DCCC IE)
- Valenzuela for Congress 2020 (DCCC IE)
Florida
- Mucarsel-Powell for Congress 2020-2018 (DCCC IE)
- Shalala for Congress 2018 (DCCC IE)
- Nelson for Senate 2018 (IE)
N. Carolina
- Beasley for Senate 2022 (DSCC IE)
New York
- Delgado for Lt. Governor 2022
- Adams for Mayor 2021
Pennsylvania
- Fetterman for Senate 2022 (DSCC IE)
New Jersey
- Murphy for Governor 2017
Connecticut
California
- Lower Costs CA 2024 (Hub Project)
- Lower Costs CA 2023 (Hub Project)
- Levin for Congress 2022 (DCCC IE)
- Gray for Congress 2022 (DCCC IE)
- Salas for Congress 2022 (DCCC IE)
- Cox for Congress 2020-2018 (DCCC IE)
- Smith for Congress 2020 (DCCC IE)
- Harder for Congress 2018 (DCCC IE)
- Eggman for Congress 2016 (DCCC IE)
- Caforio for Congress 2016 (DCCC IE)
- Applegate for Congress 2016 (DCCC IE)
Nevada
- Cortez Masto for Senate 2022 (DSCC IE)
- Rosen for Congress 2016 (DCCC IE)
- Kihuen for Congress 2016 (DCCC IE)
Past client teams include:
Our Political & Issue Advocacy division is committed to:
Providing fully bilingual in-house capabilities in creative development and production.