Culture IQ is unique for our insights-based approach to the creative process. We regularly interact with consumers and voters, discussing “kitchen table” issues such as jobs and wages, paying the bills, food and other purchases and health care every day, not just during political cycles. The diverse background of our team and our expertise in multicultural insights allows us to interpret voter research results through a multicultural lens and provide solutions that meet the challenges of a multicultural constituency. We have conducted extensive messaging research for multicultural audiences for a wide variety of national, statewide, and local races, as well as provided in-depth messaging support around issues such as healthcare, education, the economy, women’s rights, and reproductive justice.