Case Study
Consumer Packaged Goods
Supermarket
Type of Research:
Focus Groups + Store Visit.
Target:
Latina shoppers.
Objective:
Better understand the shopping habits and preferences of new target segment and fine tune creative messaging as needed.
Insights:
Awareness of supermarket was low, but appeal increased once exposed to creative.
Outcome:
Provided key insights into tone and setting of ads that were incorporated into creative approach prior to launch of ad campaign.